ATL gears up to host its first advertising campaign after partnering with Dragons’ Den entrepreneur Ed Hollands as one of DrivenMedia’s haulage partner.
ATL has signed up with Ed, Managing Director at Derby-based truck advertising company DrivenMedia, to host advertising on behalf of other companies on its rear doors.
It will initially be advertising on behalf of North West Skills Academy on one of its trucks whilst it travels around Derbyshire and Nottinghamshire throughout July.
North West Skills Academy is a leading construction training provider based in Manchester able to offer construction training nationally. The campaign is to highlight potential returns for future campaigns.
Leighton Wood, Head of Distribution at ATL, said: “It’s a win-win for everyone involved as we can use our fleet to generate a bit of income whilst completing our deliveries as normal. It’s a great example of local businesses working together and we look forward to working with Ed in the future.”
Ed Hollands said: “Following the broadcast of Dragons’ Den it was fantastic to have a local well-known haulier want to offer their fleet though us; I’m delighted with our first campaign launch with ATL. We have a few upcoming projects for ATL in the pipeline, watch this space or should I say ATL’s fleet!
Samuel Riley, Director of North West Skills Academy said: “It is a pleasure to support a young entrepreneur like Ed. I’m sure the campaign will be a success for North West Skills Academy and we can roll it out nationally.”
For more information about DrivenMedia, visit www.drivenmedia.co.uk
For more information about North West Skills Academy, Visit www.nwskillsacademy.co.uk/