Senior Marketing Executive – Derby

A stand-alone role providing expertise in marketing and communications in order to raise awareness of and positively promote the business both externally and internally. Be the gatekeeper of the ATL brand, to ensure consistency of style and message in all activity and information and to ensure it reflects the ethos and values of the organisation.

Monitor and review internal and external marketing and the media strategy, working with the Heads of Department, managers and external consultants to ensure that they are implemented effectively to enhance and develop the ATL brand and image in order to promote organisational cohesion.

Work with all departments in the organisation to support and promote events and whole company wide internal communication requirements.

Source and nature of management provided

Head of Commercial Operations (Line Manager)

Managing Director

Staff management responsibility

Nil

Special Conditions

Mon – Fri (09:00 – 17:30)

Owing to work location there is a requirement to have access to a vehicle in order to attend work.

Main duties and responsibilities

HR Responsibilities

1 Uphold organisation’s core values. Responsible for providing a positive and encouraging atmosphere at all times to ensure all staff work to their best abilities.

2 Working with all members of staff to maintain and develop a positive progressive culture within the business.

Health and Safety Responsibilities

3 Support, comply and ensure complicity with Health, Safety and Environmental regulations, the company handbook, Quality standards and all other company policies and procedures.

Quality Responsibilities

4 Analyse management reports in order to continuously improve processes and outcomes.

Operational Responsibilities

5 External Communications – Working with senior management and external consultants to enhance the reputation and perception of ATL through targeted communications, with appropriate content delivered through appropriate media.

6 Manage ATL’s social media (including Facebook, Twitter, LinkedIn), including staff training, regular updates, and monitoring.

7 Produce and/or coordinate the production of up to date, high quality marketing literature in a variety of formats including leaflets, booklets, adverts and posters.

8 Proof read and sign-off on communication produced by all other departments.

9 Review the website on a regular basis and ensure that it provides factually correct and up to date information.

10 Write, edit and despatch the ATL newsletter and ad-hoc internal communications relevant to the wider team.

11 Coordinate and promote employee engagement activities, including our employee recognition schemes and staff surveys.

12 Organise and promote company fundraising activities and act as the main point of contact with the external organisations.

13 Main point of contact for company event planning including the identification of opportunities to attend external events to raise and promote the ATL brand.

14 Liaise with external suppliers including graphic designers and printers.

15 Create and maintain relevant content for digital screens, which are located within differing areas of the business.

16 Identify opportunities for advertising in addition to identifying relevant award opportunities and coordinating entries.

17 Internal Communications – Offer regular advice to the Managing Director, Sales Director and Senior Managers on communications planning.

18 Media Relations – Work with the organisation and external consultants to oversee and coordinate all contact with the media on behalf of ATL.

19 Research and maintain an active list of media outlets and build / manage a media schedule.

20 Ensure a proactive approach to generating media interest for ATL.

21 Encourage and arrange, in consultation with external consultants, for the writing and publication of case studies in the written.

22 Set up and maintain a library of all ATL press cuttings and online new items.

23 Set up and maintain a library of ATL graphic resources, imagery and photographs.

24 Monitor the company contact inbox and liaise with the relevant internal parties.

25 Adopt a positive and reflective approach to personal and professional development, participating constructively in annual performance reviews.

You will from time to time be required to undertake other duties of a similar nature as reasonably required by your line manager. You are required to follow all ATL policies and procedures at all times and take account of ATL guidance.

Criteria: Qualifications and Training

Essential

  • Valid UK Driving Licence
  • Relevant marketing, PR or communications qualification or relevant experience

Desirable

  • Member of the Institute of Marketing
Criteria: Knowledge and Experience

Essential

  • Demonstrable experience of working in the marketing/communications field in a stand-alone role
  • Previous experience of utilising Mailchimp
  • Previous experience of social media management including LinkedIn, Facebook and Twitter
  • Website development and maintenance (Word Press)
Criteria: Skills and Aptitudes

Essential

  • Proficient in the use of MS Excel, Word, Outlook and Power Point
  • Ability to question, challenge and improve upon existing processes
  • Proven aspirations and skills to progress within the field of marketing
  • Confident with the ability to deal with logistics professionals at all levels, both internally and externally
  • Ability to make effective decisions
  • Proficient in the use of Marketing systems and processes
  • Effective organisational, time management and project management skills
  • Proven record of collaborative working
  • Professional and assertive with excellent influencing and negotiation skills
  • Ability to question, challenge and implement processes
  • High level of honesty and integrity
  • Flexibility and the ability to adapt to changing circumstances
  • Resilience with an ability to keep calm under pressure and continue to follow the correct processes even under difficult circumstances
  • Willingness to build strong interpersonal relationships with other department
  • Ability to sustain and develop team working and team based problem solving
  • Numerate with strong analytical and problem solving ability
  • Gravitas, with the ability to build strong external relationships to enhance and strengthen the company’s profile
  • Strong Leadership Skills
  • Credible and confident communicator (written and verbal) at all levels of a business

All applicants must provide a covering letter with their CV, state their salary expectations and notice period if successful, failure to do so will result in the application being rejected.

Job Type:

Full-time, permanent

Experience:

Marketing: 2 years (Required)

Education:

Bachelor’s (Required)

Licence:

UK Driving licence (Required)

Language:

Fluent English (Required)

Job Location:

Derby, Derbyshire (Preferred)

 

Apply Now– download the application form and send it to 

careers@atl.co.uk

No recruiters please, unless you are on our approved supplier list.